Category Archives: STC

Society for Technical Communication

Twitter experience at the STC 2012 Summit

I was delighted to see Twitter use increase year after year at the STC Summits. At the 56th Annual STC Summit in Atlanta, GA, I co-presented an educational session that talked about this social network. My colleagues who were on Twitter at the time were the earliest adopters of the service; I never imagined how useful it would be three years later at the STC 2012 Summit in Chicago, IL.

Pre-Conference Networking

Before the 2012 Summit started, I tweeted my excitement about attending the STC 2012 Summit in Chicago to meet new and familiar professionals. In addition, I tweeted about my adventure heading into Chicago, which entailed flying across the Plains States from Albuquerque to Chicago. For me, it was my first experience using the internet on an airliner.

Twitter on the plane

Twitter on the plane

Session Tweets

Special thanks go to the coordinators of the STC Summit for arranging internet access at the previous summits. It is a HUGE benefit value to have internet access at the conference hotel to update Twitter and allow readers to follow the #stc12 hash tag.

Throughout the conference, I was able to bring my laptop and see updates from conference attendees who were in other sessions. In some cases, I wish I could be in two places at one time because I kept reading great tweets about Tristan Bishop’s session while attending Jenna Moore’s talk, which was extremely good too.

I also love to read what people have on their minds while at the same session. It was great to engage in conversation during the session. At the same time, I tried to limit the amount of tweets that quoted the presenter during the session. Reflecting from previous conference tweets, I wanted to improve the quality of my posts instead of being “first” to tweet about the presentation. I felt that during the 2011 Summit, I rushed to post and I didn’t get as much out of the presentation because I was distracted with Twitter.

To me, it was a matter of post quality over quantity and I strived to post the best content possible.

Finding People / Providing Information

At the beginning of the conference, I saw Sara Baca’s tweet about her issues logging into the wireless internet. I sent her a direct message with the login details for the WiFi connection. I was able to share that information and she in turn shared that info for others at the summit.

Another example was trying to locate people at the conference. I went to Twitter to find a couple of classmates from my Alma Mater, New Mexico Tech. Kai Weber said he found one of the Techies (nickname for students who attend Tech) and he would try to connect me with the student. What was great is that Kai responded to my message. He happened to monitor the #stc12 feed at the time and surreptitiously found my post.

STC 2012 tweet asking about New Mexico Tech students

STC 2012 tweet asking about New Mexico Tech students

My last example was to find Menno de Jong, Editor of the publication, Technical Communication. I posted to the #stc12 feed asking if anyone saw him. Sara Baca told me he was a neighbor in the hotel but she had not seen him recently. Then @stc_org told me that he would be at the Honors Banquet rehearsal Tuesday at 3:30. When I stopped by the rehearsal, Menno was there. Twitter proved to be a useful resource to find and locate people easily. I believe Menno doesn’t carry his phone or have a Twitter account, so it was possible to locate him through my techcomm Twitter contacts who were attending the conference.

Before I finish, Ben Woelk posted an entry discussing the statistics regarding Twitter Use at #stc12. It is his second year writing about how we use Twitter at the STC Summit. You can check out his post on Twitter at STC 2011 and 2010 for comparison.

RT, #ff, MT – WTH (what the heck) does it all mean?

On Twitter, you have up to 140 characters to shout-out your message. Space is limited per tweet and even more on a retweet. (What’s a retweet? See below.) This social network is special because you have to master the art of succinct messages that are comprehensible for the rest of the world. Below is a short guide for beginners to help decipher the Twitterverse.

Anatomy of a Tweet

Tweets are 140 characters and may contain Twitter handles (usernames preceded with @), hash tags, lingo, and short language. Hash tags are topics that contain the # character in front of a word, like #techcomm. #techcomm signifies the topic of technical communication. Topics are abundant, for example you can find tweets that include #cats, #dogs, or whatever you prefer.

 

The following examples include a tweet, a retweet, and a reply utilizing a a retweet.

The Tweet

The original tweet is what you read from someone who posted on Twitter.

Roger Renteria's Tweet

Roger Renteria's tweet

 

Retweeting someone’s tweet

A retweet is a reply to a person’s original post with RT appended at the front.

Roger Renteria's Retweet

Roger Renteria's retweet

 

Retweet with a reply to another user

In this case, the retweet is the same as the previous example, except I have added a short message in front of the RT.

Roger Renteria's Reply Retweet

Roger Renteria's retweet with a reply.

 

Twitter lingo

On Twitter, there is some lingo to learn so you can understand the language tweeters use on a regular basis:

  • RT – retweet (used to share someone’s tweet)
  • MT – modified tweet (used to shorten original tweets when retweeting)
  • #ff – Friday follow (used on Fridays to list Twitter users you want your followers to check out)
  • d @username – send direct message (used for private messaging)
  • DM @username – send direct message (used for private messaging)
  • CC – carbon copy mention (used to mention another user in relation to a public tweet)

Say it shorter

With a 140-character limit, including spaces, tweets are like text messages, and we can’t be too wordy. Here are some commonly used abbreviations:

  • w/ – with
  • w/out – without
  • & – and
  • RE – regarding
  • b/c – because
  • r – are
  • u – you
  • LOL – laughing out loud

Use abbreviations when possible if followers can understand them. You can use short language when necessary, but keep it professional. “I dn’t wnt to see ur twts like this b/c it is not a gr8 example 4 for reading.” I can read your message, but most likely, I would ignore it.

Use some punctuation!

Twitter is even better if punctuation is involved! Your tweets can be professional as well as grammatically correct. Don’t be afraid of nearly maxing out the 140 characters.

Shortlinks: bit.ly, t.co, fb.me, goo.gl

Link shorteners are awesome, but are you clicking a trusted link?

Some companies offer short link services so your tweets and links fit within the 140 character limit. To ensure that you are clicking on a link that won’t take you to a malicious site, check out these shortlink expanders on the web or as a browser add-on.

Like you would with email, ensure the link comes from a trusted source and beware before you click! By checking with a shortlink expander, you can see the full web address before clicking, and it ensures you are going to legitimate website instead of a spam site that may compromise your computer.

 

Want to learn more?

Mashable has a comprehensive guide on Twitter:
http://mashable.com/guidebook/twitter/

Paul McFedries wrote “Twitter: Tips, Tricks, and Tweets,” a great primer to using Twitter:
http://www.amazon.com/Twitter-Tips-Tricks-Tweets-McFedries/dp/0470529695

Twitter has pages of how to use Twitter:
https://support.twitter.com/groups/31-twitter-basics

 

If you have any questions, tweet me! @RogerRenteria.

STC 2012 Summit Experience

Roger at Cloud Gate

Roger at Cloud Gate (scroll down for more photos)

I had a wonderful time at the STC 2012 Summit in Chicago. This year was extremely fun. Looking back at my pre-Summit blog post, I believe I successfully accomplished my four original goals: network, learn new trends, take and copious notes, and enjoy the city.

Goal: Network, Network, Network

Result: Success

I networked a lot. I love to meet other technical communicators throughout the conference. There were a lot of familiar faces, and there were plenty of new faces, as well. It was a pleasure meeting and greeting various folks throughout the Summit, and I genuinely hope that these connections last throughout the year until my next conference—whether it is LavaCon 2012 or the 2013 STC Summit.

Goal: Learn New Trends

Result: Success

The educational sessions and leadership meetings were extremely beneficial. I know that I am still learning and will always continue to learn. This mantra will serve me well for future endeavors, because I strive to seek new knowledge at every opportunity.

To sum up what I took away from the conference, I learned how to

  • improve my online professional presence,
  • spruce up websites with web-friendly fonts,
  • leverage my professional network for future employment opportunities,
  • maintain a professional portfolio, and
  • craft an action plan for reviving my local STC Chapter.

I learned other things as well, but I will discuss them in detail in a subsequent blog entry after I’ve had a chance to review my notes.

Goal: Take Notes

Result: Not yet determined

I took plenty of notes, but I’m not ready to share my opinion whether it was successful. These notes will be a valuable resource when I decipher my shorthand and scribbles. I also took notes on my computer, and I’m ready to write some responses to the seminars and what I learned from them.

Goal: Enjoy the City

Result: Hugely successful

Sears Tower

Sears Tower

This goal was absolutely fulfilled. Check out the photos of my adventures in Chicago. During previous conferences, I spent plenty of time at the educational sessions. Like any good conference-going individual, I wanted to get the most out of the conference because it is a valuable experience. But this the balance between enjoying this mini-vacation and attending sessions at a professional level was excellent.

Chicago at Sunset

Chicago at Sunset

Note: I paid for this entire trip myself, including conference fees, airfare, accommodations, and food. I also took annual leave from my current position to attend this summit. My goal for next year is to convince my supervisor to allow the company to fund a Summit trip or any conference trip. I will explain the value of attending professional development seminars.

Deep Dish Pizza at Lou Malnati's

Deep Dish Pizza at Lou Malnati's

While visiting Chicago, I saw the best attractions: Sears Tower, Buckingham Fountain, Cloud Gate, Navy Pier, and Wrigley Field. I also enjoyed eating authentic Chicago deep-dish pizza, saw Frank Lloyd Wright’s house, and rode the “L” train through various suburbs.

Navy Pier Ferris Wheel

Navy Pier Ferris Wheel

Despite the fears of the NATO Summit, I felt extremely safe throughout the entire visit in Chicago. Keep in mind that Chicago is a huge city, and what happens downtown may not affect suburbs. I am thankful that I avoided the protests and was able to enjoy visiting popular attractions without issues.

Last Thoughts

In conclusion, I had a great time at the Summit and am planning my next conference. I have been encouraged to attend the LavaCon Conference in Portland later this year. I will make my best effort to attend.  Some of my colleagues are planning for the 2013 STC Summit, which will be in Atlanta. I plan to attend that Summit because it is the 60th Anniversary of the Society for Technical Communication, and I am on a committee to assist with the celebrations.

If you wish to stay in contact with me, please leave a message on this entry or message me via Twitter, LinkedIn, Facebook, or Google+. I wish I could have spent more time with colleagues, but I intend to stay in touch with everyone I met this year. I hope you enjoyed the conference as much as I did, and I look forward to seeing you next year!

I will post more about the Summit later this week and next.