Category Archives: web

Photographs Example

Photo Tips to Increase Your Social Media Impact

When you browse social media sites, such as Facebook, Twitter, or Google+, what attracts you to a post? Is it the neat picture, the impressive thought of the day, or someone else’s shared post?

For me, it’s usually interesting topics and neat pictures. Pictures are liked twice as many (or more) times than text posts.

It’s true. I first experimented with posting more photos in March 2014 when I went to Washington DC and New York City. I did the same when I went to Rochester, Toronto, and Chicago on separate instances.

Lately my photos have been fairly well-received from my social media network. Even Klout notices my social media impact.

Klout Social Media Engagement Impact Score

Klout shows how much of an impact I have on my Facebook network.
The more filled in dots, the greater the social media engagement I have on my posts.

What prompted me to take more pictures is to share my world with my network and elevate the experience people get when browsing sites like Facebook. I also want to set the standard for showing what you can do with a smart phone, great timing, and a few photo processing steps.

The first time I heard about using graphics to increase social media engagement wasn’t from my experience, but from Viqui Dill, who mentioned posting graphics and images on social media during our co-presentation at the STC 2013 Summit Leadership Day pre-conference seminar. She is absolutely right that photos will increase the chances people will engage more often, such as sharing or liking your photo.

My Simple Guide for Using Photos in Social Media

Having quality content is key to increasing social media interaction. For example, I think about the following actions when taking a great photo on my smart phone to get the most social media attention.

Take multiple photos

Take half a dozen or more shots. You can delete unwanted ones later. It just takes a few more seconds, but you’ll have more chances to get the right photo.

Multiple Shots

I took multiple shots of my subject matter. Mostly because she couldn’t stay still for the shot that I eventually wanted. One shot is never enough and I can always delete the ones I don’t like (especially the blurry ones).

Compose your shot

Adjust your photos for lighting, focus, and composition (tap your smart phone to adjust for lighting and focus; zoom in or get a closeup for great compositions). For more composition techniques, read up on how to use your camera phone for taking great photos.

Adjusting Composition

Adjust the composition, such as zooming in or tapping the screen to adjust the focus or brightness.

Choose your photo

Pick one that looks great out of your smart phone shoot.

Adjusting Composition Better

After tapping the screen to focus the lens, the picture turned out better. It’s not perfect for this example, but you clearly see the idea in action.

Enhance your photos

Use the built-in photo app to add filters, crop, or rotate (or use another app like Adobe PS Express for finer tuning)

Adjust Filters

The basic Facebook app is pretty nice to make quick adjustments before uploading your photos.

Use Other Apps

Other apps like Adobe PS Express gives you basic to advanced tools to adjust your photos.

Up, Up, Upload away

Upload the great photo to social media and watch social media engagement increase!

Experiment with your posts

Experiment with a variety of filters and adjustments. It really depends on what your audience likes, but now you can take better photos on your smart phone and post them to increase your social media engagement!

Photographs Example

Here are some examples of what you can post on Facebook using your smart phone. I simply adjust the colors to emphasize the photo.

Share your life

These techniques work for personal and business social media interactions. Plus people will always love a great photo of what you do in life.

Fun With Friends

Yep. You can get a lot of social media engagement just by having fun and posting great photos.


Klout Social Media Engagement Impact Score

Success Story: SEO Meta Description Tags

Remember when I talked about why using meta description tags is important for your website? In that post, I talked about how they are helpful for search engine optimization (SEO). I also ranted about some websites and their poor use or lack of meta description tags. This time, I want to share with you a nice success story!

Meta descriptions are quite helpful for people who may be interested in your website.

Meta descriptions are quite helpful for people who may be interested in your website.

Search Engine Quandary

A few months ago, I searched for “technical communication blogs” and my website was located a few pages into Google’s search results. People who are looking for technical communication blogs might just look at the first or second page and the rest of the approximately 37,000,000 results are rarely seen. I thought of ways raise my website listing to the first few pages instead of page six or seven. Also, I’m aware my blog has been around since 2011 and it hasn’t been on the top of search results and not even on the first page of Google when searching for “technical communication blogs.” What could I do to move up the search engine results ladder?

The Plan

My plan was to clean up any meta description tags, rework the title of my website, and add relevant information about my blog. The problem with SEO is the landscape changes and sometimes without any warning, rhyme or reason. Also, you could take advantage of the mountain of books on the subject of SEO to jump ahead, however the core philosophy is to write quality content and maintain an honest website. For me, I treated my website like a science experiment.

Moving On Up!

Sometime this week or this month, my technical communication blog made it to the first page of Google search results. How would you feel if you published something that shows up on the first results page? Awesome.

Searching for "technical communication blogs"

Searching for “technical communication blogs” on Google.

What I want to emphasize is that meta descriptions are extremely helpful in addition to publishing quality content. The more people who get see your website by organic means, the chances are your page will show up higher in search engine results.

Little Effort, Big Returns

I wish I could repeat this more often, your effort will go a long way if you spend time adding meta description tags. Search engine display results are pretty complex, however it should be simple enough for you to create a great meta description. That alone should help you greatly be visible on the web.

Continue Improving

I’m quite proud to say that adding meta description tags and writing quality content was enough to break into the first page for this keyword. Now my challenge is to improve my work in order show up “above the fold” in the search results. That challenge also means maintaining my website’s current rank presence on search results.

Quick and useful way to do keyword research

Learn how free and available services from Google and Bing help you find what keywords people search for before visiting your website. This screencast shows you where to find this data and what to look for in the analytics. By using this information, you can make better decisions to create quality content that your visitors most likely will click on.


If you liked this short screencast, please let me know! Also, I am taking requests to make screencasts on a variety of topics, such as WordPress, HTML, CSS, TechComm Suite, and more.