Category Archives: web

Quick and useful way to do keyword research

Learn how free and available services from Google and Bing help you find what keywords people search for before visiting your website. This screencast shows you where to find this data and what to look for in the analytics. By using this information, you can make better decisions to create quality content that your visitors most likely will click on.

 

If you liked this short screencast, please let me know! Also, I am taking requests to make screencasts on a variety of topics, such as WordPress, HTML, CSS, TechComm Suite, and more.

Summit@Click 2014

STC 2014 Summit@Click Presentations

  • Did you miss the Society for Technical Communication Summit in 2014?
  • Were you double-booked for sessions you wanted to attend?
  • Did you spend time socializing at the Expo Hall instead of attending sessions?
  • Were you somewhere else instead of STC Summit?
Summit@Click 2014

STC Summit@Click 2014

Don’t worry! STC has you covered and has been for a few years now. STC Summit attendees can access Summit@Click as part of attending the conference. Summit@Click is a website that contains most session recordings, with exception of progressions and some sessions. What I love about Summit@Click is that I can review the recorded sessions and catch the details I missed. It is a wonderful benefit to have recordings for most sessions.

If you were unable to attend this year’s Summit, you can convince your boss to purchase a pass to view all the recorded sessions. Using Summit@Click is definitely more affordable than travel, lodging, and per-diem for conferences. STC members can purchase access for $199, non-members for $499. (The high cost is definitely an incentive to become a Society member and receive the member price and take advantage of other STC benefits.)

Visit the Summit@Click for Society for Technical Communication 2014 Annual Summit site to view recorded sessions.

Guide to Navigating STC 2014 Annual Summit

For the third year in a row, I am sharing my guide for attending STC Summit. Here’s my guide from last year and quick guide from 2012. I’ve updated it for the STC 2014 Summit in dry and hot Phoenix, AZ. After attending six STC Conferences, several regional conferences (Phoenix, Dallas, Philadelphia, and Rochester), and LavaCon, I provide here some hints to maximize your conference experience. Enjoy and share!

Technology

Tweeting at the Summit

Tweeting at the Summit

 

Sessions

STC Summit Keynote

STC 2012 Summit Keynote

  • Spend 20-30 minutes planning which sessions you will attend. Read the Conference Program provided to you in your conference bag. Also, use the Lanyrd Conference Website to help you decide!
  • Select primary and secondary sessions for each hour, some session material may be available for preview on SlideShare.
  • Determine within the first 5-10 minutes if a session excites you; if not, go to your secondary session.
  • Ask questions at the end of the session.
    • Be persistent! As a presenter, I love when people ask me questions. So, do it!
  • Complete post-session speaker evaluation(s). Visit the STC 2014 Survey Monkey Survey site.
  • Look for presentation slides after the sessions from presenters on SlideShare.

Networking

STC Summit Networking

STC Summit Networking

  • Spend about $30 for business cards from VistaPrint if you have none. Remember to pack them.
  • Hand out business cards to anyone you meet.
  • Write a note on the back of each person’s business card to remind you how you met them.
  • Bring paper and electronic copies of your résumé. This may result in a job opportunity after the conference. Google representatives will be attending the STC Summit and are looking to hire technical writers.

Break Times

After the Conference

  • Continue networking via Twitter, LinkedIn, and e-mail.
  • Look for an e-mail during the summer announcing when Conference@Click is available.
  • Read the conference proceedings.
  • Plan for next year, and convince your company to pay for it!
  • Look for a for Call for Speakers via e-mail; maybe you can present next year.
  • Keep up with current trends—check STC NotebookIntercomTechWhirl, and TechComm.

It’s your conference experience; make the most of it! If you want to hang out during the conference, find me by sending me a message via Twitter: @RogerRenteria. I will be attending and helping out at Leadership Day, and presenting during the Lightning Talks 2 session. Watch me stumble for five minutes. 🙂